pulp Join the waitlist

For advertisers

Reach shoppers inside the box they just opened.

Your offer, printed on packing slips from independent online brands.

Join the advertiser waitlistHow it works

Example campaign

Where your ad prints

An illustration of the setup. No real numbers.

TargetingWhole network (default), or narrowed
Store categoriesIf narrowed: from categories with live stores
StatesIf narrowed: all, or pick specific ones
Labels“Sponsored ad” on every offer
Estimated reach

Shown before you launch as one network total of expected slips per month, estimated from real order volume. Below 3 matching stores, we quote by hand.

What you get

Whole network by default.

Your ad can print on every active store, at the lowest price per 1,000 slips.

Narrow when you want.

Switch on store category, state or both. Categories come from the stores Pulp currently has live. Narrower targeting costs more per 1,000 slips. You can’t pick individual stores.

Know your reach.

See your estimated reach before you launch: one network total of expected slips per month, estimated from real order volume and going to real households who just ordered.

Simple reporting.

Slips printed and QR scans for your campaign, plus slips by state (states under 50 slips grouped as “Other”). Add your own promo-code redemptions to see them alongside. No shopper or order data.

Brand-safe.

Every creative is reviewed by Pulp. Ads in 17 locked categories are never accepted.

Save a card at signup. No charge today. You’re billed at month-end for slips delivered.

Testing the specialty-coffee category? Ask us for a custom quote.

How it works

  1. Run on the whole network, or narrow it. Campaigns reach every store by default. Switch on store category, state or both to narrow. Narrower targeting costs more per 1,000 slips.
  2. See your estimated reach before you launch: one network total of expected slips per month, estimated from real order volume and going to real households who just ordered.
  3. Upload your offer and save a card (no charge today). Pulp reviews your offer before anything prints.
  4. It prints on packing slips, labeled “Sponsored ad.”
  5. Track results: slips printed and QR scans, slips by state, and the promo-code redemptions you enter.

What reporting includes

You get

  • Slips printed and QR scans for your campaign
  • Slips by ship-to state (under 50 grouped as “Other”)
  • The promo-code redemptions you enter

You never get

  • Shopper, order or customer data
  • Results broken out by store
  • Separate figures for states under 50 slips (they’re grouped as “Other”)

Advertiser FAQ

How is reach estimated?
From recent order volume across the active stores that match your campaign, shown as one network total of expected slips per month. Some stores ship subscriptions, so repeat customers may get more than one slip. We show it only when at least 3 active stores match; otherwise we’ll give you a custom quote. It’s an estimate, not a guarantee.
What can I target?
By default your campaign runs on the whole network. If you want, switch on store category, state or both: choose from the store categories our live stores are in (a category appears once it has enough stores) and the states you want. Narrower targeting costs more per 1,000 slips. Advertisers can’t pick individual stores.
What reporting do I get?
Slips printed and QR scans for your campaign, plus slips by state (states under 50 slips grouped as “Other”). Add your own promo-code redemptions to see them alongside. No shopper or order data.
What isn’t accepted?
Pulp doesn’t accept ads in these 17 locked categories:
  1. Health conditions, treatments and medical services
  2. Prescription and OTC medications, pharmacies
  3. Dietary supplements, weight loss and diet products
  4. Pregnancy and fertility
  5. Sexual wellness and adult content
  6. Dating
  7. Alcohol
  8. Tobacco, vape and nicotine
  9. Cannabis, hemp and CBD
  10. Firearms, ammunition and weapons
  11. Gambling, including sports betting, casinos and lotteries
  12. Sweepstakes, contests and prize promotions
  13. Political and issue ads
  14. Religion
  15. Sexual orientation and gender identity
  16. Financial products: insurance, loans, credit, debt relief, investments and crypto, and lead generation for any of these
  17. Anything illegal where the order ships
How am I billed?
You save a card at signup, with no charge that day. At month-end you’re billed for the slips delivered that month. Each account has a credit limit, and reaching it triggers an earlier charge. If a charge fails, your campaigns pause until payment goes through.

Advertiser waitlist

Join the advertiser waitlist

Tell us what you sell and where you want to print. We’ll follow up with options and a quote.

Save a card at signup. No charge today. You’re billed at month-end for slips delivered.

Restricted categories are not accepted at launch.
See restricted categories

Pulp doesn’t accept ads in these 17 categories:

  1. Health conditions, treatments and medical services
  2. Prescription and OTC medications, pharmacies
  3. Dietary supplements, weight loss and diet products
  4. Pregnancy and fertility
  5. Sexual wellness and adult content
  6. Dating
  7. Alcohol
  8. Tobacco, vape and nicotine
  9. Cannabis, hemp and CBD
  10. Firearms, ammunition and weapons
  11. Gambling, including sports betting, casinos and lotteries
  12. Sweepstakes, contests and prize promotions
  13. Political and issue ads
  14. Religion
  15. Sexual orientation and gender identity
  16. Financial products: insurance, loans, credit, debt relief, investments and crypto, and lead generation for any of these
  17. Anything illegal where the order ships
Privacy notice Required